For review

Two wordmark directions

Pick one. The choice becomes the favicon, the OG image base, and the footer mark. Both are type-only (no icon).

Direction A, editorial garden

  • Space Grotesk, lowercase, medium weight, slightly loose tracking
  • The 'or' is the brand accent: garden-green, one weight lighter
  • Works at favicon scale because the green 'or' reads as a dot
friendorfoe60px
friendorfoe36px
friendorfoe22px
friendorfoe14px

Direction B, field guide

  • Space Grotesk, mixed case (FriendOrFoe), heavier weight, tight tracking
  • The 'Or' is the brand accent: garden-green, one weight lighter
  • Reads more 'product' than 'editorial'. Holds up at very small sizes.
FriendOrFoe60px
FriendOrFoe36px
FriendOrFoe22px
FriendOrFoe14px